Kroger Expands Private Brand Clothing

Kroger clothesOver the last few weeks Cincinnati-based Kroger has been opening apparel departments in their large format Marketplace stores in Indiana. The apparel department accounts for approximately 5,800 square feet. The department replaces furniture in many of the stores.

Along with apparel featuring national brands including: Champion, Hanes Classics, Gloria Vanderbilt and Carhartt the areas feature a number of Kroger Private Brands.

Private Brands featured include:

  • Great Northwest Indigo
  • Michael Morgan
  • Cascade Sport
  • Kidscorner
  • Curfew
  • Gnw
  • Everyday Living Basics


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.