Groupon Launches Private Brand Wine

Groupon WineThis week Groupon announced a new line of private brand wine, making it easier for customers to keep a few bottles on hand for the holidays or test whether your postal carrier has been drinking your mail. Inspired by the company’s mascot, Groupon the Cat, the line includes four wines — Snazzy Cat Chardonnay, Top Cat Merlot, Chatty Cat Cabernet Sauvignon and Jazzy Cat Pinot Noir — and is sourced from some of California’s best wine-growing regions, which are mostly located somewhere around the top part.

Each type of wine is available for purchase in a package of six bottles. A sample option including all four wines is also available.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.