The Emerging Role of Brand Managers – PLMA Live!

Christopher Durham PLMA liveThe following is the latest segment that I recorded as a commentator for the Private Label Manufacturers Association’s (PLMA) web based video magazine PLMALive! The segment New Role for Store Brand Managers takes a look at executive hiring trends of retailers as they build the brand management teams that will manage and grow their Private Brand portfolios.

As we approach the Private Label Manufacturers Association 2014 “Store Brands Reality Trade Show,” to be held November 16-18, in Chicago. Don’t miss my presentation leading off PLMA’s Sunday afternoon seminars “Store Brands are for Everybody.”

And stay tuned for an announcement later in the week we are finalizing plans for a book signing.



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articlePB CAREERS: Lowe’s – Manager Trend & Design Living Spaces
Next articleLidl Launches Chrismas Campaign Featuring Private Brand
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.