The following is the latest segment that I recorded as a commentator for the Private Label Manufacturers Association’s (PLMA) web based video magazine PLMALive! The segment New Role for Store Brand Managers takes a look at executive hiring trends of retailers as they build the brand management teams that will manage and grow their Private Brand portfolios.
As we approach the Private Label Manufacturers Association 2014 “Store Brands Reality Trade Show,” to be held November 16-18, in Chicago. Don’t miss my presentation leading off PLMA’s Sunday afternoon seminars “Store Brands are for Everybody.”
And stay tuned for an announcement later in the week we are finalizing plans for a book signing.