The following is the latest segment that I recorded as a commentator for the Private Label Manufacturers Association’s (PLMA) web based video magazine PLMALive! The segment New Role for Store Brand Managers takes a look at executive hiring trends of retailers as they build the brand management teams that will manage and grow their Private Brand portfolios.
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As we approach the Private Label Manufacturers Association 2014 “Store Brands Reality Trade Show,” to be held November 16-18, in Chicago. Don’t miss my presentation leading off PLMA’s Sunday afternoon seminars “Store Brands are for Everybody.”
And stay tuned for an announcement later in the week we are finalizing plans for a book signing.