Williams-Sonoma’s Grills With Private Brand

Williams Sonoma SauceSpecialty retailer Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally based barbecue food products. When Williams-Sonoma decided to refresh their line of barbecue sauces, they wanted each package to tie in to each sauce’s specific regional origin in an unpretentious and approachable manner. The solution created by Pavement features colorful typography and playful illustrations that highlight the sauces’ specific flavor profiles.



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleWalmart Private Brand Lightbulbs Win Consumer Reports Honors
Next articlePresident’s Choice, removes all artificial flavors and colors
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.