Supervalu Signs Keurig Licenses For Java Delight

JAva DelightKeurig and Supervalu announced late last week the companies will offer affordable Java Delight Private Brand coffee products in convenient K-Cup packs for the Keurig hot brewing system.

“Java Delight is a welcome addition to our Keurig brand family,” said John Whoriskey, president of U.S. sales and marketing at Keurig. “By working with Supervalu, we can offer shoppers across the country the value pricing and rich flavors they expect from their favorite Supervalu brand, all with the added convenience of the Keurig Brewed seal, ensuring premium quality with each and every cup.”

The newly licensed Java Delight coffee Private Brand K-Cup packs will be offered in Supervalu’s company stores, which operate under the Cub Foods, Hornbacher’s, Shop ’n Save, Shoppers Food & Pharmacy, and Farm Fresh banners, as well as the more than 1,800 independent stores the company serves. The Java Delight brand K-Cup packs, which became available this month, bring together the quality and value of the Java Delight brand with the consistency and integrity of Keurig Brewed beverages.

“At Supervalu, we work hard to give our customers a great experience by offering a wide assortment of quality products, including thousands of affordable private brand items,” said David Young, vice president of private brands at Supervalu. “With the introduction of these new K-Cup pack varieties, shoppers can enjoy the great value and delicious taste of Java Delight coffees with the convenience that Keurig delivers.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.