Bowled Over With New Private Brand Flavor!

Raleys SoupsAs the days get shorter and the nights get longer, the weather cools and before you know it, you’re longing for a bowl of warm and delicious soup. Luckily California based grocer Raley’s can help you settle in for the chillier nights of fall with their new flavors of Private Brand organic soups from Nob Hill Trading Co..

The soups are made with top quality ingredients with no preservatives, artificial colors or flavors. Customers may choose from flavors like Black Bean, Minestrone and Chicken, Kale and Sweet Potato.

  • Organic Black Bean Soup is made with hearty black beans, onions and red bell peppers simmered in a rich vegetable stock.
  • Organic Minestrone features Italian penne pasta with a mix of chickpeas, carrots, onions and other vegetables in a tomato base seasoned to perfection.
  • Organic Chicken, Kale and Sweet Potato Soup combines kale and sweet potatoes simmered in a savory stock of chicken, kidney beans and select vegetables.


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.