Tesco Rethinks BD Make-Up

bd trade secrets tescoBD Barbara Daly Make-Up at Tesco has announced its relaunch as BD Trade Secrets, featuring new packaging and formulations. The exclusive private brand make-up collection has been redesigned, while still upholding an affordable price tag. BD launched in 1998 by make-up artist Barbara Daly; while now Abby Ireland, prestige make-up artist, has worked with Tesco to develop new and improved products that have been created in Paris and Milan. Key products include: Luminescence Silk Primer, Vital Skin Long Wear Foundation, Dream Shine Highlighter; Va Va Boom Volumizing Mascara; Intense Eyes Eyeliner Pen; Light Effect Concealer Pen, Velvet Cream Lipstick; Velvet Cream Cheek Color; Pure Matte Lip Melts; and Finishing Powder.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.