GMO Confrontation Looms? PLMALive!

Tim Simmons

With several states pushing GMO disclosure labeling and Congress seemingly at an impasse, the issue of genetic modification may wind up in the Supreme Court. Private Brands may be particularly vulnerable. What is the status of the GMO battle? Join anchor Jodi Daley and PLMA president Brian Sharoff for this PLMALive! report on this controversial issue. With additional contributions from Tim Simmons, David Merrifield, Eric Winborn, Bob Vosburgh and Judith Kolenburg.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.