PB CAREERS: FreshThyme Farmers Market – Director Private Label

Fresh TymesFreshThyme Farmers Market – Director Private Label
FreshThyme Farmers Market – Phoenix, AZ

The Private Label Director is responsible for the sourcing of specific and exclusive products specific to Fresh Thyme Farmers Market assigned to Grocery and other assigned categories with the objective to create value and uniqueness to our product offerings. The Private Label Director will lead all aspects of produce development, sourcing and brand building for FTFM products and work collaboratively with each respective merchandising department.

Essential Duties & Responsibilities

  • Work with manufacturers to develop products that meet FTFM standards and add value to the product mix.
  • Owns all aspects of contract management with regard to private label and vendor relations.
  • Works with Category Managers to implement private label into distribution, store sets and promotions
  • Creates yearly business plan and budgets by category based on department/company initiatives, consumer and market trends.
  • Negotiates and collaborates with vendors on pricing, product assortment, promotion, ads, services, promotional calendars, and support; acts as primary contact specific to private label with vendors in assigned categories.
  • Reviews category and department financials (i.e. Profit & Loss Statement) weekly/monthly and reacts as necessary to ensure budgets are achieved; meets sales and margin budget expectations.
  • Ensures store inventory levels are within company standards and reports inventory discrepancies.
  • Helps to manage shrink at a category level.
  • Researches new vendors for products, requests quotes, analyzes responses, selects products, and implements product placement.
  • Researches, develops, and implements merchandising and ad plans to support category business plan and total department initiatives.
  • Attends key vendor company planning meetings.
  • Works with the Category Manager to design schematics and recommends adjacencies that support the role of the category.
  • Conducts post promotional analysis to track sales and profit results at end of each promotional timeframe.
  • Maintains and reviews price files and competitive price checks to ensure we are priced competitively within each of the markets that we operate.
  • Visits stores as necessary to observe results of merchandising programs.
  • Communicates all pertinent information, including merchandising plans, ad plans, price changes, projections, etc., to the stores, operations team, vendors, support offices, and department.
  • Helps in the training and development of store level Department Managers and Operational Specialists.
  • Works closely with procurement function; Communicates category and promotional/ad plans to ensure desired service levels and optimum inventory position is achieved.
  • Works in conjunction with operations and other departments across the company to facilitate implementation of programs.
  • Other duties as assigned.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.