Staples & Cynthia Rowley Collaborate on Exclusive Collection

Cynthia Rowley

Framingham, Massachusetts based office supply retailer Staples and designer Cynthia Rowley, today announced an exclusive work and home private brand office collection that incorporates bold and artistic designs into everyday work and home spaces.

Beginning mid-November, Staples stores nationwide will debut the exclusive Cynthia Rowley Collection featuring visionary designs by Cynthia Rowley combined with new product finishes and treatments not typically seen in office accessories.

“Staples is working with Cynthia Rowley to create this exclusive line of organization accessories so our customers can reflect their individual style in their office and home,” said Scott Young, senior vice president, product and business development, Staples. “We are thrilled to work with Cynthia Rowley on this beautiful fashion-inspired collection.”

Exclusive to Staples, the Cynthia Rowley Collection includes desktop organizers, storage boxes, notebooks, pads, pouches, pencils, staplers, clipboards and more. Available starting mid-November in Staples stores or through the buy online, pick up in store feature on www.staples.com. A selection of the products will also be available through www.quill.com, which is owned by Staples, Inc.

Cynthia Rowley explained, “I’ve got a theory: if you love your workspace, you’ll love your work a little more. A unique collection of office essentials in bold, vibrant hues and lush, elegant patterns. To inspire you. To delight you. And to give your day just a little more joy.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.