J.D. Power Ranks Kenmore Elite Appliances Highest In Customer Satisfaction

kemore elite

When it comes to home appliance satisfaction, Kenmore customers have spoken. The Sears Private Brand Kenmore Elite tops the list in customer satisfaction with top-load washers, side-by-side refrigerators and dishwashers, according to the J.D. Power 2014 Laundry Appliance Satisfaction Study and the J.D. Power 2014 Kitchen Appliance Satisfaction Study. In addition, the Kenmore Elite line also ranked second in French Door refrigerators and over-the-range microwaves.

“This honor reflects the Kenmore core value: Delivering trusted performance,” said Michael Castleman, president, Kenmore, Craftsman and DieHard, and senior vice president, Sears Holdings. “We are laser-focused on delivering innovation and differentiated value that attracts exceptional interest from our customers. We understand it’s a privilege to be invited in the homes and lives of our customers, especially since that relationship can span over generations, as Kenmore products have been in American homes for more than 100 years.”

The Laundry Appliance Satisfaction Study and the Kitchen Appliance Satisfaction Study measure customer satisfaction in nine segments of major home appliances. Overall, customer satisfaction is measured in six factors. Studies revealed that performance and reliability of laundry and kitchen appliances are key drivers of customer satisfaction.

The J.D. Power 2014 Laundry Appliance Satisfaction Study noted that the Kenmore Elite line performed exceptionally well in three areas: Performance and reliability; features and warranty. Compared to its competitors, Kenmore Elite ranked highest among top-load washers earning a score of 816 out of a possible 1,000. The 2014 Kenmore Elite laundry line includes:

  • Kenmore Elite 5.2 cu. ft. High Efficiency Washer and 7.3 cu. ft. Steam Dryer. This pair puts a spin on the traditional top load design with water-resistant touch controls located on the front of the pair for easy reach and visibility. As a large capacity laundry pair, it also features Accela-Wash technology for faster washing. The Steam Refresh dryer cycle uses steam to reduce odors and relax wrinkles in just 20 minutes. The Kenmore Elite 5.2 cu. ft. High Efficiency Washer and 7.3 cu. ft. Steam Gas Dryer start at a MSRP of $1099 and $999, respectively.

In the dishwasher category, Kenmore Elite ranked highest in customer satisfaction for a second consecutive year as it scored high in performance and reliability; ease of use; features and price.

The Kenmore 24” Built-In Dishwasher with PowerWave Spray Arm includes a unique sequential spray pattern that sweeps dishes from two sides for 80% more coverage1 to tackle tough messes from every angle and ensure dishes are cleaned right the first time. The exclusive SmartWash High Efficiency gauge analyzes the load to deliver optimal cleaning while using fewer resources. The MSRP starts at $449.

When it comes to refrigerators, the Kenmore Elite line topped the charts in side-by-side models and placing a close second in French Door models. Performance, ease of use and features are areas where the Kenmore products scored high. This year, the brand unveiled one of the most advanced fast-chilling features available on the market. The large capacity Kenmore Elite 30 cu. ft. French Door Bottom Mount Refrigerator features the Accela-Chill compartment that cools a 20 oz. bottle of a favorite beverage in a mere eight minutes. The Kenmore Elite 30 cu. ft. French Door Bottom Mount Refrigerator will be available in fall of 2014 for MSRP of $3,499 in stainless finish.

On the convenience front, microwaves are the go-to appliances for cooking in a pinch. The Kenmore Elite over the range model was named as “among the best” in this category. Delivering performance and efficiency, the Kenmore Elite 1.8 cu. ft. over the range microwave uses convection cooking technology to cook foods faster, more precisely and evenly while bringing a sleek look to the kitchen. The MSRP starts at $849.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.