Ahold To Grow AH Basics In Czechoslovakia

AH BAsicsSince the beginning of 2014, Dutch retailer Ahold has introduced more than 330 “AH Basic” Private Brand products in its Albert stores in the Czech Republic. By the end of the year, they plan to sell as many as 400 AH Basic products. A large number of the products in the Czech AH Basic brand use the “I know what I eat” label, designed to verify the balanced nutrition criteria of the given product.

AH Basic products mostly include canned products with a long shelf life, but juices, pasta, milk and milk products, mineral water, rice and also dog food are sold under this Private Brand. The brand was introduced by Ahold in 2013 as a replacement for the private brand Euro Shopper.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.