Raley’s Private Brand Pizza Just Went Green

Raleys Pizza

California-based grocer Raley’s has introduced a new line of private brand pizzas Raley’s Fresh Topped Pizzas which are sold on ultra green 100% tree-free compostable trays. The pizzas are made with an organic crust and locally hand-tossed by Hot Italian founder, Fabrizio Cercatore. They’re fresh-topped in-store with quality ingredients like organic sauces, Columbus Pepperoni, fire roasted veggies and artisan cheeses. Available in four varieties: Classic Combo, Margherita, Pepperoni and Cheese.

Raleys Pizza 2



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.