Food Lion Feeds Partners with Customers Provide 1.5 Million Meals to Families in Need

Food Lion Feeds Apples frontFood Lion announced this week that it has partnered with its customers to help provide 1.5 million meals to families in need across its 10-state footprint through the sale of specially marked Food Lion Feeds bagged apples. The effort, which began on September17, helped provide five meals to local food banks each time a customer purchased the specially-marked private brand apples, in partnership with Feeding America.

“We’re incredibly proud and humbled by the support from our customers to help feed families struggling with hunger,” said Food Lion President Beth Newlands Campbell. “At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries. We thank our customers for standing with us to help eliminate some of these tough choices for families in their local communities.”

Food Loin Feeds 2In addition to the approximately 1.1 million meals provided in partnership with its customers, Food Lion made an additional $50,000 donation, the equivalent of 450,000 meals, to Feeding America. Yakima Fresh/Robinson Fresh, the supplier of the bagged apples, also supported the campaign with a $25,000 donation to Feeding America, providing the equivalent of an additional 225,000 meals to families in need.

Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger.

The specially marked bagged apples were the second of three in-store Food Lion Feeds campaigns in 2014. Through the sale of special Food Lion Feeds reusable bags earlier this year, Food Lion provided 1 million meals to local food banks and Feeding America in partnership with its customers. In November, the grocer will launch “Holidays Without Hunger” food boxes for sale in its stores, which when purchased by customers are donated directly to a local feeding agency.

The in-store campaigns support Food Lion’s work toward its goal of providing 500 million meals to families in need in its local communities by the end of 2020. For more information, visit www.foodlion.com/feeds



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.