Taste The Worlds Finest Pasta at Raley’s

Raleys PAsta 1

California based grocer Raley’s is now featuring some of world’s finest pasta. Southern Italy, in the heart of the Tavoliere Plain, is where the story of the Nob Hill Trading Co. private brand dry imported pasta begins.

raleys 3875990The Land
The Tavoliere Plain is home to enchanted landscapes and has been Italy’s granary for thousands of years. The unique climate and soil conditions of the Tavoliere are what make this area rich for growing durum wheat. Durum wheat is what gives our pasta its intense aroma, unique flavor and golden color.

Tradition and Technology
Italian traditions combined with today’s innovations are the foundations to making our incredibly high quality durum wheat pasta. The pasta is consistently controlled for quality and traceability from the very day the wheat is milled through pasta production.

The Pasta
Our Nob Hill Trading Co. Dry Imported Pasta is all natural and made with only durum wheat semolina and water. There are zero preservatives, artificial colors, flavors or additives used – not even a pinch of salt! It’s also a rich source of vitamins, minerals and protein.

What’s the difference between “fresh” pasta and “dry” pasta? Fresh pasta is made with eggs and flour, pressed and cut or formed into noodles. Dry pasta is made from semolina flour (durum wheat) and no eggs. It’s then molded and dried at a low temperature until the water evaporates. Dry pasta is commonly used with heavy cream-based sauces or pesto because it holds up well.

Previous articleLast Chance To Experience RISE!
Next articleWalmart Announces New Commitment to a Sustainable Foods
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.