Well at Walgreens Stars in Circular

walgreens ad front

This weeks circular from Illinois based drugstore Walgreens continues their marketing and promotional support of the private brand portfolio with a impressive two page spread of Well at Walgreens along with a suite of promotional offers on the brand. Offers include: Buy One Get One Free, Buy One Get One 50% Off, 2/$10, 2/$12, 2/$30, $3 off and 1,000 extra Balance Rewards points.

Walgreens ad 1

Walgreens ad 2



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.