Raley’s – A New Blend of Private Brand Coffee

raleys cofeeeCalifornia grocer Raley’s has introduced a new organic and sustainable Private Brand option. Raley’s Organic Coffee comes from bio-diverse, organic coffee farms. The coffee is certified organic by OCIA, which means only natural, non-toxic fertilizers and pest management techniques are used. This creates cleaner beans, air, land and water.

raleys coffee 2The Organic and Single Origin coffees are also grown in the shade of lush forests where they thrive. “Shade grown coffee” is a way of growing coffee in sync with nature. This yields better quality of coffee, provides a home for wild plants and animals and keeps our regional ecosystems alive.
raleys coffee 1Raley’s customer’s can choose from Central and South America Organic blends or Single Origin coffee from the world’s premier growing regions:

Organic – Central and South America

  • French Roast
  • Breakfast Blend
  • Rainforest
  • Decaf Breakfast Blend

Single Origin

  • Guatemala Antiqua Roast
  • Nicaragua
  • Rwanda Dark Roast
  • Panama
  • Kenya AA


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.