Do Yourself A Flavor – Sprouts

Do yourself a flavorPhoenix-based grocer Sprouts Farmers Market is running a new promotion “Do yourself a flavor” that gives customers a chance to select the retailer’s new flavor of Private Brand organic ice cream. Fans submitted flavors on the Sprouts Facebook page; flavors were then narrowed to the top five and reposted to their Facebook page for customers to vote on. The five flavors: Blueberries and Cream, Coconut Chocolate Almond, Orange Cream, Real Mint Chip and Green Tea. The two winning flavors will be available in the spring.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.