Target Launches Made to Matter

made to matter-simply balancedThis week Target launched its newest initiative Made to Matter — Handpicked by Target, a first-of-its-kind partnership and collection from 17 leading natural, organic and sustainable brands.

The new Made to Matter collection is featured in the first for pages of the weekly circular which has a half page devoted tot heir Private Brand Simply Balanced. The total collection includes more than 120 new and exclusive products designed to take the guesswork out of buying better-for-you products. Hand-picked by Target, the line makes it easy to find products made with simple, recognizable ingredients that you can feel good about bringing home without sacrificing on price or performance.

Spanning baby, beauty and personal care, grocery, healthcare and household products, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, method, Plum Organics, Seventh Generation, SheaMoisture, Vita Coco, Yes To and Zarbee’s Naturals and of course Target’s very own Private Brand Simply Balanced.

Target MAde to MAtter flyer


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.