Woolworths South Africa to Cut GMO’s in Private Brand

Woolowrths South Africa

South African retailer WOOLWORTHS announced this past week that the intend to reduce by 50% the number of its Private Brand products that contained genetically modified (GMO) ingredients within 12 months. Only 5.3% of Woolworths Private Brand sku’s contain ingredients from GMO’s.
Woolworths managing director for foods Zyda Rylands said the agricultural industry had changed since the introduction of GMO crops in South Africa. “It has become more challenging to source competitively priced ingredients from non-GMO sources, and we are most grateful to suppliers who have committed to taking this journey with us.” She said Woolworths was working on identifying ingredients from non-GM) crop sources that were both sustainable and commercially viable.
“Where possible [we] will try to minimize the commercial impact,” she added.
Source: iol.co.za



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.