Private Brand Crayons Color Your World

Hexagonal Crayons

Private Brands and their products come in all shapes and sizes so I love to see stories like this one from Private Brand manufacturer Diamond Wipes. Although these products are targeted at restaurants that are trying to engage busy little hands – I think grocers might find a hidden branding gem here.

“Perfect for family-friendly establishments, these safe and non-toxic crayons – conforming to ASTM-D 4236 – can be created for private brands in the original round or hexagonal “Rock ‘n Roll-Free” shape, which is designed to stop crayons from rolling off the table and onto the floor.  Multiple colors and packaging options are available.  The crayon private brand program is positioned as a value-added branding tool for hospitality businesses and can be combined with Diamond Wipes staple hot/cold moist hand towel private label program to further develop and promote their business while enhancing the guest experience.

Also available are Diamond Kids pre-packaged crayons and Rock ‘n Roll-Free crayon bulks for those who are interested in purchasing stock products for fastest delivery.

“We are excited to offer this new program.  In conjunction with our signature wet wipe private label service, we are providing additional branding tools to our food service and hospitality customers,” said Eve Yen, founder and president of Diamond Wipes.  “Having these custom crayons and moist towelettes adds to the positive guest experience.  We worked hard so that we can offer our customers quality products at competitive pricing, low MOQ and with timely delivery.”


Previous articlePB CAREERS: Lowe’s – Brand Manager
Next articlePatagonoia Elegantly Steps into Provisions
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.