Private Brands and their products come in all shapes and sizes so I love to see stories like this one from Private Brand manufacturer Diamond Wipes. Although these products are targeted at restaurants that are trying to engage busy little hands – I think grocers might find a hidden branding gem here.
“Perfect for family-friendly establishments, these safe and non-toxic crayons – conforming to ASTM-D 4236 – can be created for private brands in the original round or hexagonal “Rock ‘n Roll-Free” shape, which is designed to stop crayons from rolling off the table and onto the floor. Multiple colors and packaging options are available. The crayon private brand program is positioned as a value-added branding tool for hospitality businesses and can be combined with Diamond Wipes staple hot/cold moist hand towel private label program to further develop and promote their business while enhancing the guest experience.
Also available are Diamond Kids pre-packaged crayons and Rock ‘n Roll-Free crayon bulks for those who are interested in purchasing stock products for fastest delivery.
“We are excited to offer this new program. In conjunction with our signature wet wipe private label service, we are providing additional branding tools to our food service and hospitality customers,” said Eve Yen, founder and president of Diamond Wipes. “Having these custom crayons and moist towelettes adds to the positive guest experience. We worked hard so that we can offer our customers quality products at competitive pricing, low MOQ and with timely delivery.”