Cosmopack From Bologna To New York

Cosmopack1Beauty industry trade show COSMOPACK, will make its New York City debut on September 22nd and 23rd at the Trump Soho Hotel. The “Cosmopack New York Symposium” is a part of COSMOPROF WORLDWIDE BOLOGNA, the cosmetics world’s biggest trade show organized by BolognaFiere,

Networking and training workshop will include 50 international companies and the very best of the Made in Italy brand for a whole range of beauty solutions from packaging to make-up.

Top buyers and trade press will be taking part to analyze the potential for growth in the American market and winning business strategies.

Duccio Campagnoli, President of BolognaFiere, said, “We strongly believe in the development of the American market for Italian and European firms manufacturing and supplying the most advanced technological and creative solutions within the beauty industry for some of the biggest companies worldwide, including a large number of American businesses. The US market is the third largest in the world after Brazil and China and we think it is important to create a platform for the East Coast, where the biggest American businesses in the sector manufacture their products. Thanks to our partnership with Cosmetica Italia and the Polo Tecnologico della Cosmesi we are able to offer this opportunity to a selected group of companies and give them a service appropriate to the global landscape in which they operate.”

The New York SYMPOSIUM will open with a presentation of a research project commissioned by COSMOPACK and carried out by EUROMONITOR INTERNATIONAL. This market survey will focus on the distinctive features of the American market. Dedicated sessions will explore issues relating to interaction between companies and buyers (selected from the most influential purchasing managers from major cosmetics firms and retail groups), analyzing winning tools and particular ways of breaking into this specific market. Meetings and round table panels will enable key decision makers and executives to exchange opinions and share their expertise.

Cosmopack2Two panels will be produced in partnership with ICMAD, Independent Cosmetics Manufacturers and Distributors Association. The first will be focused on what companies need to do to export to the US market. The presentation with the title “Are you ready to export to the US?” will be held by Pamela Jo Busiek, President and CEO of ICMAD.

The second involves dynamic CEO’s representing five different beauty companies recognized for product innovation and excellence. The topic of discussion will be the role of unique packaging, component, formula or delivery system in the overall strategy and success of a brand. “View from the top: the recipe for success”.

A third round table panel will be focused on the Italian supply chain, with a focus on the main production districts in Italy and their leading role as the producers of the 65% of the worldwide make up products. Brooke Carlson from NY’s Fashion Institute of Technology will take part in: “Excellence Made in Italy”.

Fabio Rossello, President of Cosmetica Italia, said, “Our association welcomes this new initiative, which brings together leading affiliated companies specializing in subcontracting. The American event enhances the value of the entire cosmetics industry production chain, with a special focus on subcontracted producers”

Matteo Moretti, President of the Polo Tecnologico della Cosmesi in Italy, said, “We are proud to participate to the Cosmopack Symposium of New York, it will be the best opportunity to introduce ourselves to a professional audience that is able to appreciate our many specialties. ”

The manufacturing chain represented by the Polo Tecnologico della Cosmesi includes Italian cosmetics, with headquarters in the city of Crema. They are Italian producers of packaging, the developers of formulas, manufacturers of machinery for production and filling, fillers full service and secondary packaging.

Cosmopack3The companies of the Polo Tecnologico della Cosmesi focus on quality and sign a code of ethics for the respect of workers, the environment and the quality of the product. They adhere to at least the GMP 22716 certification or the ISO 9001. The use of the “Logo” is rather exclusive and reserved to the signatories of the ethics and regulations code decided by the General Management of the Polo.

COSMOPACK, the exhibition dedicated to the beauty industry’s production chain within Cosmoprof Worldwide Bologna, closed its 2014 edition with some impressive figures: 18,244 visitors (including 12,500 from abroad), 14,000 square metres of space sold, a 9% increase compared with the previous edition and 400 exhibitors from 33 different countries.

The creative content, products on display and innovative formulas make this exhibition a unique event. Cosmopack brings together the whole production chain of the cosmetics industry in one big hub, covering everything from raw materials and machinery to the latest innovations in packaging and high-performance textures.
Cosmopack will take place between 19th-22nd March 2015, with Cosmoprof Bologna running from 20th-23rd March 2015.

BolognaFiere Group, the world’s leading trade fair organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features over 80 national and international exhibitions in its portfolio. SoGeCos Sp.A., a BolognaFiere Group company, is the organizer of Cosmoprof and Cosmopack.

For retailers interested in attending this special event, please email Daniela Ciocan, daniela.ciocan@sogecosamericas.com.

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.