PB CAREERS: Craftsy’s Director of Private Brand

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Craftsy’s Director of Private Brand

Craftsy is looking for a Director of Private Brand to join the team at our Denver, CO headquarters. The Director of Private Brand will be accountable for leading a critical business function within the eCommerce division, by developing and sourcing compelling private brand(s) / product assortments, negotiating and developing strategic vendor and manufacturer partnerships, and managing financial performance of the division. This is a key role on the eCommerce leadership team, and the will support the continual success of the business by delivering financial performance, developing and articulating a vision, measuring and developing talent, and ensuring successful operations of teams.

As Craftsy’s Director of Private Brand, you will:

  • Develop, implement, and manage a multi-category private brand strategy for Craftsy’s eCommerce business that drives +25% of eCommerce revenue
  • Have ownership of the entire private brand business –  branding, product development, consumer testing, global sourcing, managing manufacturer relationships, testing, and compliance
  • Negotiate sourcing terms and timelines with manufacturers (e.g. price, quantity, delivery terms)
  • Own buying, inventory management, and financial accountability for private brand business
  • Work with VP of eCommerce / Director of Merchandising and Planning to build merchandising strategies that drive category growth across all Craftsy distribution channels
  • Direct and coordinate the work of relevant team members to ensure effective execution of strategy and attainment of goals
  • Partner across the company with cross-functional leads to drive the successful launch of a private brand business
  • Attract, motivate, and develop a team to ensure the long term success of Craftsy’s private brand business

Your background and experience should include, but are not necessarily limited to the following:

  • Bachelor’s Degree
  • Experience in eCommerce and / or retail is mandatory
  • Minimum of 8+ years private brand experience with a preference for candidates with branding, product development, consumer testing, global sourcing, testing, and compliance experience
  • Demonstrated success in developing, implementing, and managing a private brand business at a large retailer or eCommerce company
  • Experience in the Arts & Crafts industry is preferred
  • Demonstrated ability to understand and react to changing market trends in order to assure a competitive advantage
  • Ability to remain flexible and willing to change strategies as business needs dictate
  • Intermediate to Advanced Knowledge of Excel
  • Clear and effective written, verbal communication and strong interpersonal skills
  • Ability to lead teams effectively and create a motivational workplace
  • Strong interpersonal skills particularly with building and managing peer relationships and relationships with senior management
  • Travel is required


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.