Croatian food retailer DOMECA worked with designers Izvorka Juric and Motus Vis Ltd. to create brand identity and package design for this private brand designed to warm consumers hearts.
The brand development included naming, identity and packaging designed to express the brand’s four different flavors including flavors like strawberry, cinnamon and vanilla.
“Emphasis is placed on functional packaging, a novelty on the Croatian market in this product category. This practical packaging allows easy dispensing of the product. After removing the protective labels and opening the product, users can use three sizes of openings for pouring the product.”
The visual identity is sweet and appealing–combining modern typography with purified photographs and soft pastel colors that evoke positive emotions in the consumer.