El Segundo, California based grocer Fresh & Easy continues its transformation into a breakfast destination with the launch of several new delicious, fresh Private Brand products with a twist on traditional breakfast staples designed to make breakfast easy without compromising on taste for customers on the go.
“Gone are the days of diet-busting drive-thru breakfast, eating on the go with Fresh & Easy is just as fast and isn’t full of artificial nasties,” said Sharon Price, Fresh & Easy’s grab & go guru. “We set out to develop more breakfast options that are delicious but not overloaded with calories, perfect for the customer looking for healthier options on the go.”
The new hand-held meals make fresh breakfast on the go convenient and satisfying and join a variety of innovative selections such as grab & go omelettinis, breakfast sandwiches and meal bowls. Fresh & Easy’s breakfast selections are priced afford-ably from $1.99 to $3.99 and like all of Fresh & Easy’s fresh products, they are made fresh and delivered every day. The new breakfast items include:
- Fresh & Easy Breakfast Parfait Wrap
Greek yogurt, fresh fruit and granola rolled in a sweet cinnamon wrap…no spoons needed
- Fresh & Easy Open-Faced Salmon Bagel
Super convenient sandwich topped with oakwood smoked salmon, cream cheese, cucumber and dill
- Fresh & Easy Protein Breakfast Sandwich
Sliced turkey, egg whites and fresh spinach on a whole-wheat bagel thin, an egg-celent source of protein with less than 200 calories
- Fresh & Easy Vegetarian Soyrizo (Chorizo) & Egg Wrap
Scrambled eggs and veggie soyrizo in a whole-wheat wrap
- Fresh & Easy Apple Cinnamon and Almond & Fig Baked Oatmeals
Two varieties of tasty whole grain baked oatmeals with sweet and fresh fruit toppings
Since transferring to new ownership in November, Fresh & Easy has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food including extended hours of operation – making many stores open 24 hours – bringing convenience and value to more and more shoppers.