In May I presented the first of a series of videos that I have filmed as a commentator for the Private Label Manufacturers Association’s (PLMA) web based video magazine PLMALive! In the first of three segments the PLMA’s Tim Simmons and I sat down to discuss my new book Fifty2: The My Private Brand Project.
Below is the second segment that shifts from the interview style to me as commentator. The segment “For Men Only” presents my insights into drugstore Walgreens roll out of Boots NO. 7 private brand line for men, as well as recent trends demonstrating an increased popularity of male grooming products.