Coburn’s New “Four Brothers” Evokes Retailer’s Heritage

Four Brothers front

This week St. Cloud, Minnesota based grocer Coborn’s announced the debut of their new brand, Private Brand “Four Brothers,” a unique line that evokes the retaieler’s heritage and history that dates back to the early 1900s. “Four Brothers” pays tribute to the 3rd generation of Coborn’s brothers, Bob, Dan, Bill and Ron, all credited with taking Coborn’s, Inc. to new levels under their leadership in the 1960′s through today.

The Coburns blog presents the details here:

The Launch of a New Brand
So with that rich history in place, we felt it a natural fit to honor the four brothers when we began looking at how we could create a “destination” brand in our Coborn’s stores.  With months of brainstorming and research behind us, we agreed that paying tribute to Bob, Dan, Bill and Ron would be an appropriate way to recognize their leadership.  “Four Brothers” will showcase unique, one-of-a-kind fresh items, primarily in our meat, bakery, deli and produce departments, staying true to the company’s roots, where Coborn’s started first as a produce market, and then opened its first smokehouse, meat market and fresh bakery in Sauk Rapids in the 1960s and 70s.Cheezy Garlic Loaf

Our first Four Brothers item has already arrived in your favorite Coborn’s bakery department.  Cheezy Garlic Loaf is a delicious artisan gourmet bread, loaded with cheese, and the perfect accompaniment to any great family dinner.  Eat it right out of the bag…and it’s difficult to stop once you start, I can attest.  Or, wrap it in foil and heat it in your oven or on the grill for a delicious addition to your favorite BBQ or Italian meal.  As the calendar turns to fall, it will be a great addition to your chili meals, as well. You can find it now in our bakery departments.

Flame-Seared Ribs
Jayne R., our wonderful meat and seafood department merchandiser, introduced you to Four Brothers Flame Seared Ribs in her blog earlier this week.  And they are delicious!  Meaty, savory, and most of all, convenient…simply heat and eat.  Be sure to slather on your favorite BBQ sauce, too, for a little added punch.  You’ll find Four Brothers Flame Seared Ribs in the service case in our meat departments.

Creamy Caramel Sauce
In the next few weeks, we’ll be introducing a wonderfully decadent Four Brothrs Creamy Caramel Dip.  As we move into fall and the apple harvest, there’s just nothing better than a crunchy crisp apple with a sweet, smooth caramel sauce to top it off.  Watch for Four Brothers Creamy Caramel Sauce, arriving soon in our produce departments.

In the weeks and months to come, we’ll be introducing several new Four Brothers items as well. We have plans for new items in all of our fresh departments – bakery, deli, produce and meat.  We hope you’ll come to love this exciting lineup of new items as wonderful additions to your family table to make memorable meal occasions.four brothers 2



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.