PB CAREERS: Walgreens, Brand Manager Private Brands

walgreens-cstore

Walgreens, Brand Manager Private Brands
Job Location:
Northbrook, IL
Job Number: 014542

Description
At Walgreens, we help people get, stay and live well. That’s our core purpose and the difference we make in people’s lives every day. Our purpose has shaped the direction of our company since Charles R. Walgreen Sr. founded his first drugstore in 1901, and it still does today.

Our team members make that purpose come to life in our more than 8,000 stores in all 50 states, the District of Columbia and Puerto Rico, in our call centers, distribution centers, clinics, specialty pharmacies, infusion and respiratory service locations and corporate offices. In fact, those daily demonstrations of our purpose have helped Walgreens become an industry leader and a household name.

Walgreens has something for everyone who wants to build a successful career. Here, you’ll find supportive co-workers, an innovative environment and the tools you need to expand your skills, help build healthy communities and advance your career.

Job Summary
Builds strategic, long range and differentiated brand position(s) for assigned Private Brands that create preferred brands and build loyalty to Walgreens stores. Responsible for overall Private Brands sales and profit development through category, market, and trend knowledge and application. To make recommendations to meet and exceed Company, Division, and individual targets for Sales and Profit through working with key stakeholders throughout the Company. Manage several diverse categories simultaneously.

Job Responsibilities

  • Leads brand development and associated product development work, gaining alignment across the organization.
  • Sets long range targets for assigned brand for sales, gross profit and product development. Works with Product Development Managers and Category Managers to align on and meet established sales, profit and private brand penetration goals.
  • Brand champion across all product categories, working with Product Development Managers to ensure all products meet brand guardrails.
  • Collaborates with consumer and loyalty insights teams, bringing the voice of the customer into vision and product development work.
  • Works with Insights and Analytics to design required research and interpret research findings and ensures the voice of the customer is incorporated into key brands for product development, branding and marketing.
  • Works with Marketing on programs for brand development and new item launches.
  • Collaborates with Marketing to develop annual brand promotional plans for the assigned brand and works with the appropriate product development and category managers to ensure the brand achieves appropriate promotional exposure.
  • Manages design agencies, ensuring adherence to brand guardrails and category requirements are delivered in design and packaging.
  • Collaborates across organization on PB communications, developing Employee Engagement programs to drive corporate and store level alignment and support.
  • Develop assigned brand plans; stays abreast of category trends and market changes.
  • Maintains knowledge of competition and applies information as necessary to grow sales and profit and to develop long term brand development plan.
  • Understand and collaborate with supply chain to forecast demand for both short term and long term sales; must have a solid understanding of logistics and the effect on store and warehouse fill rates, inventory, and shelf life, and the results these areas have on Company profitability.
  • Collaborate with Product Development Managers and Category Managers to develop assigned categories through product innovation, new products and packaging ideas.
  • Provides support to Product Development Managers on product reformulation and adherence of brand guardrails.

Qualifications
Basic Qualifications & Interests

  • Bachelor’s Degree and at least 7 years of experience at a CPG, retailer or Agency with a minimum of 4 years direct Brand Management experience OR High School Diploma/GED and a minimum of 10 years of experience at a CPG, retailer or Agency with at least 7 years of experience in brand management at a CPG, retailer or Agency.
  • Experience with related financial modeling and analysis and management of brand or departmental budgets.
  • Ability to engage, lead and direct design and research agencies.
  • Experience using retail and consumer data – both custom and syndicated.
  • Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
  • Strong understanding of marketing tools and tactic, from strategy to execution.
  • Able to work collaboratively with marketing and merchandising teams to develop comprehensive in store and out of store programs/promotions.
  • Experience developing and delivering presentations to various audience levels within an organization.
  • Experience collaborating with internal resources and external resources to develop strategies that meet department goals within budget and established timelines.
  • Understanding of how to translate brand strategy into strong execution (on-pack, at shelf, in-store and out of store) and successfully implement.
  • Knowledge of logistics and the effect on store and warehouse fill rates, inventory, and shelf life, and the results these areas have on Company profitability.
  • Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
  • Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font).
  • Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
  • Willing to travel up to 15% of the time for business purposes (within state and out of state).

Preferred Qualifications & Interests

  • MBA.
  • Experience in brand management at a CPG or agency.

Requisition ID 014542

APPLY TODAY!



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleTarget’s Room Essentials Brand Gets a Modern Makeover
Next articleFMI Private Brands Business Conference Scheduled
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.