Following the success of the Private Brand Medion tablet in the UK, Aldi has introduced an affordable Medion smartphone as one of its twice-weekly Special buys on Thursday, August 7th.
The new “Smartphone Medion Life E4001” phone is described as “a stylish touchscreen phone that’s big on features”. Key features of include a 4″ touchscreen, the latest Android platform, a 2.0 megapixel integrated camera and much more. In addition to features, Medion smartphone users will have access to over a million apps and games on Google Play as well as a variety of pre-installed apps.
Aldi’s Medion Smartphone retails for £79.99, the same price as their value focused tablet the Lifetab. The new phone is expected to drive significant traffic as last year’s introduction of the Lifetab sold out within 24 hours when it was released just before Christmas.
In addition to the smartphone, Aldi has released another Medion product, this time for its younger consumers. Priced at £79.99, Aldi has introduced a 7″ Kids’ Tablet, available in green, blue and pink.