Woonsocket, Rhode Island based pharmacy retailer CVS/pharmacy announced late last week the introduction of the exclusive beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the comprehensive line includes more than 145 products within three categories — lip products, false eyelashes and makeup brushes — delivering makeup artist must-haves in fashion-forward colors, luxurious textures and pro-performance designs.
“Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category,” said George Coleman, Vice President of Store Brands at CVS/pharmacy. “We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy.”
Developed under the same Makeup Academy brand name as the popular UK line, this new collection was designed specifically and exclusively for CVS/pharmacy with a unique product portfolio, distinctive and high-quality formulations, in-demand shades, and refined packaging. Based on insights into the needs of CVS/pharmacy’s more than 35 million weekly shoppers, 80% of whom are women, the launch collection has been carefully developed in key categories.
With lip products as the number one impulse purchase by CVS/pharmacy shoppers, Makeup Academy’s wide range of unique lip formulations caters to the varied needs and makeup choices of women everywhere. Within the more than 100 lip products, the Color Infused Balm ($9.00) delivers hydration and sheer pigment, the Lip Color Crayon ($8.00) offers convenient no-mess color application and the Liquid Lipstick ($10.00) provides rich, saturated color and a velvet matte finish.
The introduction of Makeup Academy’s premium brush collection makes it easier than ever to create flawless makeup looks, conveniently and affordably. Innovative design engineering has resulted in exceptional quality brushes for specialized use, including the Pro BB/CC Cream Brush ($19.00) for expert blending, blurring and diffusing, as well as the Pro 5 Piece Travel Set ($21.00), featuring a mix of natural and synthetic fibers and short handles for definition and control on-the-go.
For lash, the fastest-growing category for the last three years at CVS/pharmacy, Makeup Academy introduces a wide assortment of options for both false lash beginners and pros alike. The Natural Ultra Fine Lashes ($5.00) provide a subtle flutter look, the Glamour Volume Boosting Lashes ($5.00) offer mega volume from fanned-out fibers and the Individual Lash Starter Kit ($10.00) lets the makeup aficionado create an individual look by combining short and long lashes.
Makeup Academy will be exclusively available starting August 2014 at all CVS/pharmacy locations nationwide and online at www.cvs.com/muapro . Prices range from $5.00 to $26.00.