The Taste of Summer From Eroski


New Private Brand work from Spanish retailer Eroski – Three kinds of ice cream wafers with a vintage look. Sweet and delicate, that’s the design for Eroski ice creams. A peppier style proposal. The new ice cream wafers designed by Supperstudio is like a visit to a traditional ice cream van that make you eat one. A characterful design for which we used one statement color to make the product stand out on the shelves, creating a unique image for each product.




Previous articleIs The Shopper The Most Important Customer?
Next articleWhat’s your problem?
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.