This past week I had the pleasure of attending the14th Annual Shopper Insights in Action Conference in Chicago at the beautiful Navy Pier and share the stage with an amazing faculty of speakers who delivered more than six-dozen insightful presentations. The week began with a fascinating presentation from Paul Roth the President of Retail Sales and Service for AT&T who led the speakers with several overarching themes focused on customer experience and differentiation.
Later that morning I had the privilege of moderating the keynote panel discussion “Private Brands Strategy & the Shopper” which included lively discussion with:
Kathryn Henkens, VP of Private Brands, Petco who gave attendees a peak inside the rapidly evolving Petco Private Brand portfolio.
Juan C. De Paoli, SVP Brand Management and Own Brands, Ahold USA who spoke about the recent redesign and relaunch of Simply Enjoy
Liz Berman, Director of Portfolio Strategy, Safeway Consumer Brands who discussed how the changing consumer has impacted the Safeway Private Brand portfolio.
On Tuesday, the legendary, Sir Terry Leahy, Former CEO, Tesco presented the challenge, “Big Data is not a buzzword or a fad. It’s a movement and a business growth strategy. And it’s not going away.”