Amazon Introduces First Commercial for Fire Phone

Kindle Fire phone

Almost a month after announcing its first Private Brand smartphone, Seattle base online retailer Amazon has introduced its first television ad for the new Fire Phone.

The ad, which predictable places considerable emphasis on the phones delivery of Amazons content, features a woman in her 30s who overhears two precocious children talking in a cafe.

“So what you got on deck?” one kid asks. “Skyfall, Lean In and Pinterest,” says the first. “You?”

Twitter, Minecraft and then some Hunger Games,” answers the second. The kids then explain that the phone comes with Amazon Prime.

“I’ve been on this earth nine years, I’ve never seen anything like it,” says one of the kids.”

Previous articleTaste 7 New Flavors Of Winn Dixie Prestige Ice Cream
Next articleIt’s Time to Understand the Online “package” – Global Retail Brands
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.