Kohl’s continues to build and grow it’s exclusive Candies juniors brand with the announcement that 16-year-old Disney star Bella Thorne would be the latest spokesperson for the licensed brand. She will appear in her first commercial during the Teen Choice 2014 awards show and gives viewers a chance to purchase Thorne’s favorite styles at exclusive prices for a limited time. The campaign marks Thorne’s second season as the face of Candie’s, and the second year that Candie’s will be the exclusive retail apparel sponsor of Teen Choice 2014.
The TV spot will air on Sunday, Aug. 10 on Fox, with a series of commercials throughout the award show broadcast, including live flash sale items including jackets, dresses and boots. Flash sale specials will be available at Kohl’s and Kohls.com from Aug. 10 to Aug. 17.