Ace Hardware and OPI Unveil Exclusive OPI Color Palette by Clark+Kensington

OPI COLOR front

This past week Oak Brook, Illinois-based Ace Hardware announced that the retailer and OPI, the world’s premier professional nail lacquer brand, have come together to bring OPI’s most popular colors to life with an exclusive color palette by Clark+Kensington, Ace’s premium Private Brand paint. The alliance between Ace Hardware and OPI is the first-ever collaboration of its kind and combines Ace’s expertise in paint with OPI’s expertise in color to create the OPI Color Palette by Clark+Kensington. The new color palette will launch this month in over 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to bring their favorite nail lacquer colors to life within their home décor.

“We are thrilled to offer women a unique way to extend their personal style into their decorating style through paint color,” said Mary Rice, President and General Manager of Ace Paint. “The OPI Color Palette by Clark+Kensington was curated to encourage consumers to bring fashion-forward colors into their homes through the hues they’ve grown to love in the nail salon.”

The OPI Color Palette by Clark+Kensington will launch with three collections comprised of six iconic OPI shades each, for a total of 18 new paint colors. Each of the OPI Color Palette by Clark+Kensington collections will also offer five coordinating Clark+Kensington colors, providing additional inspiration for homeowners.
The Artist – For the Original, Inspired, Spirited & Charming

  • Featuring OPI’s Keeping Suzi at Bay, Miami Beet, Don’t Touch My Tutu!, Gargantuan Green Grape, Samoan Sand and I Eat Mainely Lobster
  • Clark+Kensington pairings include So Sophisticated N-C17, Boutique Chic 06D-1, Let’s Have a Party 32B-5, Designer White 1066 and Star Anise N-W32

The Wild Heart – For the Fresh, Daring, Dynamic & Chic

  • Featuring OPI’s Can’t Find My Czechbook, Black Onyx, My Pointe Exactly, Do You Lilac It?, Suzi Says Feng Shui, and Vant to Bite My Neck?
  •   Clark+Kensington pairings include Lavender Bliss 41B-2, Cymbidium Orchid 23C-5, Late Night Serenade N-C21, Silent White CW-C1 and Fashion Fix 01C-6

The Romantic – For the Sophisticated, Confident, Iconic & Glam

  • Featuring OPI’s OPI Red, Nein! Nein! Nein! OK Fine!, My Very First Knockwurst, Chick Flick Cherry, My Vampire is Buff and Over the Taupe.
  •  Clark+Kensington pairings include Garden Stone N-C10, Swaying Palm Trees 25B-7, Natural White CW-W1, Crazy in Love 06C-1 and Wisdom of the Ages 25B-5

OPI Color 2“It was important for OPI to partner with Ace Hardware, a known industry expert in paint, to bring our iconic colors to life,” said Suzi Weiss-Fischmann, OPI Co-Founder & Executive Vice President. “The paint colors in the OPI Color Palette by Clark+Kensington offer a refreshing alternative to the home décor category and we’re excited to give our fans the opportunity to experience their favorite OPI colors in a new way. Clark+Kensington is now fashion’s favorite paint!”

The Clark+Kensington paint line and OPI Color Palette will be showcased within the newly designed, boutique style Ace Paint Studio, offering consumers a world-class paint experience at their neighborhood Ace.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.