Weiss Markets Debuts US Army Paper Towels In Celebration of the Fourth of July

US ArmyWeis Markets introduced U.S. Army branded paper towels in honor of the Fourth of July holiday. A portion of the sales from the paper towels will help support the U.S. Army’s Morale, Welfare and Recreation (MWR) programs, which offer soldiers and their families opportunities to enrich their lives culturally and creatively and are designed to relieve stress, build strength and resilience, and help the Army Family stay physically, mentally, and financially fit. “Helping to support our nation’s active military and veterans is something we are proud and honored to do,” said Kurt Schertle, Chief Operating Officer for Weis Markets. “Whether its through the sale of private-label U.S. Army paper towels or through the fundraising program Believe in Heroes to benefit Wounded Warrior Project, it’s our duty to say thank you and give back to our military as much as we can.” The paper towels, created by Global Tissue Group, feature the U.S. Army logo, the phrase “Army Strong,” and images of military equipment. The paper towels will be retailing for the special price of 10/$10..



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.