Online shaving club retailer Harry’s designed this nifty box to house their Private Brand razor 1-2 set. Like the products themselves, the packaging adopts the same simplicity and quality. Nothing flamboyant. Harry’s uses muted color tones much like their Harry’s Truman & Winston Sets, giving it a nautical aesthetic.
The 1-2 Set is designed to bundle the core products – a razor and shave cream – in a package ideal for trial. The set was launched during the holidays as a stocking stuffer – a more compact and less expensive complement to the Starter Set. The 1-2 set is intended for retail settings, as well. It stands vertically and swings open to showcase the product on both sides.
The exterior structure is a rigid setup that houses cut paper inserts, which hold the handle and shave cream in place. The package closes using elastic that is connected on the back and pulls around the front. The graphics are minimal and clear.
The user experience was designed to be both playful and exploratory. The user’s first interaction with the packaging is like opening a book to understand the story of both the Harry’s brand and products.
I have never tried the razor but I am intrigued by the concept.
