Private Brand Mens Razors From Harrys

HArrrys front

Online shaving club retailer Harry’s designed this nifty box to house their Private Brand razor 1-2 set. Like the products themselves, the packaging adopts the same simplicity and quality. Nothing flamboyant. Harry’s uses muted color tones much like their Harry’s Truman & Winston Sets, giving it a nautical aesthetic.HArrys 1

The 1-2 Set is designed to bundle the core products – a razor and shave cream – in a package ideal for trial. The set was launched during the holidays as a stocking stuffer – a more compact and less expensive complement to the Starter Set. The 1-2 set is intended for retail settings, as well. It stands vertically and swings open to showcase the product on both sides.

The exterior structure is a rigid setup that houses cut paper inserts, which hold the handle and shave cream in place. The package closes using elastic that is connected on the back and pulls around the front. The graphics are minimal and clear.

harrys 3The user experience was designed to be both playful and exploratory. The user’s first interaction with the packaging is like opening a book to understand the story of both the Harry’s brand and products.

I have never tried the razor but I am intrigued by the concept.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.