Omnipresent convenience retailer 7-Eleven has introduced a new iteration of its Private Brand 7Select in Taiwan. 7-SELECT instant soup provides easy-to-cook and convenient instant soup. The packaging design created by ANGLE visual integration includes a variety of soup names and pattern designs, which differentiate the flavors and associate the consumers with the Eastern and Western styles of soup. Prominent food photography is used to send precise and correct information of the merchandise to the consumers in the shortest period of time. The overall color combination intensifies the contrast with other merchandise on the shelf. Furthermore, unique colors are allocated to heighten the characteristics of the soup and to increase consumers’ purchase intention.