Walmart Launches Gluten Free Great Value

Great Value GLuten Free 1

Walmart has introduced a new line of Private Brand products specifically catering to the gluten free trend – The new products are an extension of their multi-billion dollar private label Great Value and are prominently marked Gluten Free.

The products include:

  • Great Value Cheeseburger Rice Pasta & Sauce Mix: $1.48
  • Great Value Rice Pasta & Cheese Mix: $1.25
  • Great Value Rice Shells & Cheese Deluxe: $2.25
  • Great Value Stroganoff Rice Pasta & Sauce Mix: $1.48
  • Great Value Gluten Free 2


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.