Surfing the New Wave of Sustainable Private Brands

Organic front

Global retail intelligence provider Planet Retail will present the webinar “Surfing the new wave of sustainable private labels” on Tuesday, July 15, 2014 3:00 PM – 4:00 PM BST (UK time)

planet-retail-logoAccording to Planet Retail:

The retail scene is currently experiencing a new wave of organic private brands. Particularly in the US, this sector is growing rapidly – not only in grocery categories but also in beauty and household goods.

Join this webinar as we analyze new launches at US retailers including Walmart, Kroger, H-E-B and Target. We’ll take a look at best practice examples from Western European markets to discuss why discounters are expanding their organic private label lines, and highlight the advantages and disadvantages.

Register link:

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.