Private Brands Invade British C-Store Nisa

nisa-heritage-2British convenience retailer Nisa is launching its new portfolio of private brands anchored by the new core “Heritage.”

The brand will launch nationwide into 2,500 independent stores on June 25th 2014 with a promotional offer of two pies for £1.80 and two packs of mini-pies for £3, building on the already successful 1,300 strong range available throughout Nisa stores located across the UK.nisa-heritage-1

The Heritage brand will be followed by an essentials range called Heritage Pantry and a premium range, Heritage Gourmet. The relaunch will be rolled out across categories including fresh meats, produce, cheese and pizzas in the coming months.nisa heritage PantryTea

Every Heritage product purchased from a Nisa store helps to raise money for ‘Making A Difference Locally’, Nisa’s own registered charity which has donated more than £3.3million since its launch. It has helped more than 3,000 local charities and good causes throughout the UK. 3,200 stores and 97 suppliers participate in the scheme.

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Ian Bishop, marketing director of Nisa said: “The new Heritage range creates a new premium brand for the convenience market. We have improved the recipe on every product to offer great quality and value. Whether you are looking for a quick lunchtime bite or an evening meal, we hope the Heritage range will quickly become a firm favourite.”

Nisa supports over 1,200 local retailers and 2,500 stores across the UK. Some operate under the Nisa brand and others under their own names. Nisa supplies the stock they need and retail support that helps them grow their business.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.