British convenience retailer Nisa is launching its new portfolio of private brands anchored by the new core “Heritage.”
The brand will launch nationwide into 2,500 independent stores on June 25th 2014 with a promotional offer of two pies for £1.80 and two packs of mini-pies for £3, building on the already successful 1,300 strong range available throughout Nisa stores located across the UK.
The Heritage brand will be followed by an essentials range called Heritage Pantry and a premium range, Heritage Gourmet. The relaunch will be rolled out across categories including fresh meats, produce, cheese and pizzas in the coming months.
Every Heritage product purchased from a Nisa store helps to raise money for ‘Making A Difference Locally’, Nisa’s own registered charity which has donated more than £3.3million since its launch. It has helped more than 3,000 local charities and good causes throughout the UK. 3,200 stores and 97 suppliers participate in the scheme.
Ian Bishop, marketing director of Nisa said: “The new Heritage range creates a new premium brand for the convenience market. We have improved the recipe on every product to offer great quality and value. Whether you are looking for a quick lunchtime bite or an evening meal, we hope the Heritage range will quickly become a firm favourite.”
Nisa supports over 1,200 local retailers and 2,500 stores across the UK. Some operate under the Nisa brand and others under their own names. Nisa supplies the stock they need and retail support that helps them grow their business.