Raley’s: Ecstatic for Extracts!

nob hill extract

California based grocer Raley’s has partnered with Rodelle Baking Extracts to bring customers the zip, zing and “oh this is good” to cakes, pies and cookies. Made in a wind-powered, green-built facility in Denver, Colorado, the new Nob Hill Trading Co. Private Brand Baking Extracts are made with the finest oils and vanilla beans from Madagascar and Uganda.

Products include:

  • Nob Hill Trading Co. Madagascar Bourbon Pure Vanilla Extract
  • Nob Hill Trading Co. Pure Lemon Extract.
  • Nob Hill Trading Co. Pure Almond Extract

This is a great example of a retailer transparently partnering with a manufacturer to deliver high quality products.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.