Woonsocket Rhode Island based drugstore CVS has slowly begun to release a new extension of its foos Private Brands Gold Emblem. The new sub brand dubbed “Gold Emblem Abound” falls clearly in line with the recent trends for “Better for You” Private Brands such as “Simply Balanced” at Target and “Well for Life from Raleys.
Gold Emblem Abound launches with a line of healthier snacks including wholesome snack bars, trail mixes, rice chips and more at a price point ranging from $2.19 to $10.99.
Gold Emblem Abound products are free from artificial preservatives and flavors and contain no trans fats as well as a variety of nutritional benefits including products, which may be cholesterol free and gluten free.
The packaging design clearly plays off of the Gold Emblem master brand architecture while evolving to evoke “healthier, natural” with the green and linen color cues and texture, hand drawn almost scribbled typography and photography of whole foods or ingredients. Not to mention language like “hearty, nourishing and wholesome” that evokes the lifestyle the brand is clearly targeted to:
“At Gold Emblem Abound, we believe a healthy life should be a tasty life. That’s why we carefully source nutritious ingredients that satisfy your cravings, but never give up great taste. We make choosing nourishing snacks simple. Because with us wholesome choices abound.”