Raley’s Introduces Free Range Organic Chicken

Raleys Free Range ChickenCalifornia-based grocer Raley’s has partnered up with Petaluma Poultry to bring their customers California local, farm fresh Raley’s Free Range Organic Chicken.

Petaluma Poultry are local ranchers who are the experts in free range. The label says it all: Certified Organic, No Antibiotics and an All Vegetarian Diet with no animal by-products. This means the chickens are raised without antibiotics or hormones that are used for health maintenance, prevention of diseases and artificial enhancement.

And it’s not just about the chickens; it’s about the land. Petaluma is dedicated to best-in-class sustainability. Not only is this chicken better for customer’s health and better for the planet, it is exceptionally flavorful.

Raleys Free Range Chicken2


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.