Organics Ready for Next Surge?

PLMA Live Organics

Private Brands have led the way in the popularity of organics. Now the introduction of Wild Oats at Walmart may be adding impetus to a new surge in sales. In the latest edition of PLMALive! anchor Jodi Daley and PLMA president Brian Sharoff examine the growth of organics and how the future shapes up. Interviews with Kelly Tackett, U.S. Research Director for Planet Retail; Maryellen Molyneaux, Natural Marketing Institute President; organics blogger Bill Crawford; and Chad Hagen, Vice President of Sales for SunOpta.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.