PB CAREERS: Macys – Brand Manager – Center Core

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Macys – Brand Manager – Center Core
Job Number:

Macy’s is an industry leader in developing Private Brand Merchandise. Macy’s Merchandising Group (MMG) is responsible for conceptualizing, designing, sourcing, producing, selling and marketing Macy’s Private Brands across all categories. Some of our Private Brands include I•N•C, Charter Club/Club Room, Epic Threads, Alfani, Style & Co., Tools of the Trade, American Rag, Bar III, Jenni, Ideology, Hotel Collection, and The Cellar.

Job Overview:
Brand Manager is the key player in updating and maintaining the brand identity of the line and is responsible for pieces of strategic planning, sales and marketing direction for the brand. This position reports to the Brand Director or Vice President.

Essential Functions:
Sales / Margin:

  • Generate support of the line and financial plans by gathering product performance input from division, sharing line development and direction, and promoting the assortments
  • Responsible for implementation of all weekly selling reports and management summaries
  • Manage division placements and tracks all shipment dollars
  • Recap and analyze all order placements, write corporate callouts and follow through to make sure changes are implemented
  • Responsible for seasonal line profitability analysis reports
  • Oversee all information flow between the product organization and the divisions
  • Responsible for identifying and communicating to divisions all reorders and new emerging opportunities

Strategic Planning:

  • Partner with VP in execution of seasonal private brand sales vendor margin plans
  • Write Private Brand Financial Strategy, targets and receipt plans for the Buy Meeting.
  • Communicate to division the private brand merchandise and business strategies based on the plans
  • Develop tactics and objectives for each season and meeting.


  • Assist marketing in the development of marketing plans and campaigns to support assortments.
  • Develop and follows through on all merchandise relating to visual campaigns
  • Ensure merchandise strategies are executed on the store level.
  • Partner with marketing director on time and action calendar for each season
  • Submit all monthly playbooks/selling guides
  • Submit seasonal key items and back wall images.

Human Resources:

  • Provide leadership to division and product staff through product category expertise.
  • Regular, dependable attendance and punctuality


  • Minimum 5 years buying experience
  • Data input with high accuracy rate required
  • Proficiency in Microsoft Word and Excel

Language Skills:

  • Excellent written and verbal skills

Other skills:

  • Extremely detailed oriented
  • Ability to handle and prioritize multiple tasks simultaneously

Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.