The Retail Council of Canada (RCC) recently presented the 21st annual Canadian Grand Prix New Product Awards.
The award program celebrates new products in 26 food, non-food and private label categories, as selected by a 32-member jury. Winners were announced at the Grand Prix Gala on June 4, 2014 at the Toronto Congress Centre, as part of the STORE 2014 retail conference presented by RCC.
“Each finalist represents the collective efforts of product development, design and brand management teams to inspire and delight consumers,” says Diane J. Brisebois, President and CEO of RCC. “This program recognizes and fosters the grocery industry’s commitment to create products that reflect the latest consumer preferences and
Private Brand Winners included:
Irresistibles Life Smart Smoothie. – METRO BRANDS
- ·Condiments & Sauces
Longo’s White Balsamic Vinegar – LONGO’S
- Confectionery, Snack & Dessert
Irresistibles Mini Sorbet Bars – METRO BRANDS
- Dairy, Eggs, Meat & Seafood
Sensations Stuffed Burger – SOBEYS INC.
Debi Lilly Fluted Petite Vase – SOBEYS INC.
- Prepared Food & Entrees
Irresistibles Gluten Free Frozen Meal – METRO BRANDS
The expert panel that judged the awards was comprised of consumers, food journalists, packaging designers and grocery industry R&D and marketing personnel. Through a rigorous process, the jury graded each entry on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance (household penetration rate of a product).
For their test kitchen, the jury evaluated the food and private label products in March at the Institut de tourisme et d’hôtellerie du Québec in Montreal. Judges assessed the non-food products in
their own homes over six weeks.
To become a finalist, a product was required to score at least 70% in judging. This year, 89 reached that mark. To make the judging as impartial as possible, the panel once again assessed the taste, nutritional value and price of food products “blind”, before they saw the packaging and the manufacturer’s name.