Barnes & Noble Teams With Samsung for Nook Tablet

BArnes & Noble

Late last week New York City based book retailer Barnes & Noble announced that it is teaming up with Samsung to develop an extension of their Private Brand Nook nooke-reader – a Nook tablets. The new co-branded Samsung Galaxy Tab 4 Nook will be based on Samsung’s entry-level 7-inch Galaxy Tab 4, it is expected to be available in the U.S. in early August. It will be sold alongside B&N’s existing Nook e-readers at the bookseller’s nearly 700 U.S. locations, not replace them.

The move appears to signal the end of B&N’s hand in the Nook hardware side of the business: CEO Michael P. Huseby said that the retailer will continue to sell its Nook GlowLight as well as support its existing Nook owners, but he called the Samsung partnership “a major milestone in Barnes & Noble’s efforts to rationalize the NOOK business,” noting it would “reduce [B&N’s] exposure” to the costly hardware production side of its Nook tablet business.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.