Late last week Lubbock, Texas-based grocer The United Family that all United Supermarkets, Market Street, Amigos and United Express locations will offer the portfolio of private brands from Eden Prairie, Minnesotta-based Supervalu. The brands will include the mainstream private brand Essential Everyday and provide guests an expanded product selection, lower prices and additional promotions. The new brands include pantry staples, prepared foods, ingredients, snacks, paper and household products, organic goods and over-the-counter medication.
The United Family’s exclusive private brands are still available to guests, including Arriba! Coffee, Hearth of Texas Breads, Kristal Water and Ice, Scoops Ice Cream, Red River Farms Dairy Products, Smokehouse Ranch Meats and Traditions Turkey.
“We are excited about our new Essential Everyday store brands, guests will have great quality, even more variety and see lower prices at checkout,” said Wes Jackson, chief merchandising officer for The United Family. “We are excited to offer a store brand family that allows our guests to enjoy national-brand quality products with exceptional value, quality and selection.”
From beverages and breakfast to household and laundry products, Essential Everyday items will be available on every aisle and in every category. Essential Everyday will be joined by other Supervalu brands including:
- Java Delight Coffee and Creamers
- Stone Ridge Creamery Ice Cream
- Equaline health and beauty care and over-the-counter products
- Culinary Circle, a premium line of restaurant-inspired foods
- Wild Harvest organic products
- Shopper’s Value products
“Whether through everyday low prices, long-term temporary price cuts or even in-store coupons, our new store brands will offer guests even more options to save money without sacrificing quality,” said Jackson.