Modern Spain Expressed In Private Brand

Cop__Planes_055Spanish coop Cooperativa de Planes has introduced a modern redesign of their Private Brand packaging created by Nueve Estudio. According to the agency

In order to develop this proposal, we strategically chose the orography of the Planes region as our main line of work, since it is a distinguishing feature of this Cooperative with regards to other cooperatives and gives its food and agricultural products their uniqueness.

Graphics as well as packaging of the products in offer should honestly convey their origin, a cooperative in the Alicante mountains as well as their way of doing: the usage of traditional farming techniques.”

Cop__Planes_before
BEFORE

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.